What You'll Learn

By the end of the programme, a trainee will be able to:
Discuss the relative importance of different types of attraction for domestic and/or international tourism, giving examples from different countries.
Explain the importance of hotels to economies and society.
Present results and data in an informative and attractive manner, including diagrammatic form.
Apply business communication methods within the travel industry to clients, partners and business colleagues.
Explain the main economic and operating characteristics of the accommodation, transport for tourism, travel distribution and attractions sectors and the interrelated role of these sectors.
Provide critical evaluation of the major functional areas of a business and describe their interrelationship.
Describe and analyse impacts of global developments on tourism management and the tools and techniques used for managing tourism in a range of environments.
Explain processes and procedures in designing and delivering packages.
Explain the meaning, role and functions of marketing in the context of a dynamic tourism environment.
Discuss the theoretical economic models, approaches and concepts underpinning the study of business in relation to its economic environment.
Exhibit knowledge concerning the various types of hospitality facilities, as well as the managerial segments of each type of facility.
Apply theory and concepts to business strategies from the perspective of top management and evaluate the concept of competitive advantage.
Explain strategies that can be used to minimise the negative impacts whilst maximising the positive economic, environmental and social impacts